Your marketing isn’t broken. Your attribution model probably is.

Marketing teams are sitting on piles of data but most of it isn’t being used to make real business decisions. Whether you're trying to get more from your current stack, gain trust with leadership, or apply AI responsibly, the real challenge isn’t collecting data, it’s knowing what to do with it.

In this panel, we’re cutting the buzzwords and going straight to what matters:

• How top-performing teams use existing data to influence pipeline and revenue
• Where attribution models fall short—and what actually works instead
• The surprising ways AI can support reporting clarity (when used right)
• How to spot and stop “reporting paralysis” before it kills momentum

No fluff. No generic frameworks. Just real lessons from experts who’ve been there.